SiuKay Halloween Festival 2026: “The Mad Intersection” explodes in Ho Chi Minh City, featuring an exclusive LED takeover of the Saigon Marina IFC tower
On the evening of October 24, the SiuKay Halloween Festival 2026 took over Saigon Riverside Park with the theme “The Mad Intersection.” Leading up to the event, SiuKay launched an extensive OOH (out-of-home) campaign, including an exclusive LED takeover of the Saigon Marina IFC tower—a first for the venue—where the event’s key visuals were synchronized with on-stage fireworks.
A Halloween celebration for Saigon’s youth
On the evening of October 24, the SiuKay Halloween Festival 2026 unfolded at Saigon Riverside Park under the theme “The Mad Intersection,” inspired by the tale of the “Revenge of the Ghost Chili.” Attendees—transformed into “Hunters”—tackled interactive challenges alongside a new trio of mascots (Chicken, Beef, and Squid) and immersed themselves in a high-energy musical showcase. The core message, “Ultimate Spice – Unleash Your Boldness,” resonated throughout the entire event.
OOH dominance: “The Mad Intersection” takes over the streets
In the lead-up to the event, SiuKay made a major investment in out-of-home (OOH) advertising across major cities, including Ho Chi Minh City and Hanoi. The Halloween key visuals appeared prominently along key thoroughfares and major transit hubs. As a result, the festival became a hot topic of conversation among young people well before the big day.
A First-of-its-Kind Time-Slot Takeover: Exclusive LED Display on the Saigon Marina IFC Tower
The centerpiece of the campaign is the LED matrix display on the facade of the Saigon Marina IFC tower. For the first time, a brand has secured an exclusive “time-slot takeover” (locking the time slot) on this screen—meaning they reserved the entire broadcast window for themselves, rather than sharing it with other content as is standard. This allowed SiuKay to maintain full control over the displayed content, ensuring it appeared precisely during the climax of the festivities. The synchronization of the LED display, the campaign’s key visual, and the fireworks created a spectacular moment: as fireworks launched from the main stage into the sky above the Saigon River, SiuKay’s Halloween-themed key visual illuminated the tower’s facade. The imagery on the skyscraper blended seamlessly with the fireworks, crafting an awe-inspiring scene for both event attendees and passersby, while simultaneously generating significant buzz across social media.
Advancing Building-Scale LED Matrix Technology in Vietnam
Integrating LED content with the real-time progression of a live event marks a significant advancement in the application of building-scale LED matrix technology in Vietnam. This approach paves a new path for campaigns that combine Out-of-Home (OOH) advertising, technology, and live experiential engagement.
Following its stop in Ho Chi Minh City, the SiuKay Halloween 2026 tour is set to continue at the Quan Ngua Sports Palace in Hanoi on October 31.
