FROM SHENZHEN TO HO CHI MINH CITY: THE JOURNEY TO CONNECT OOH IN ASIA CONTINUES
Join industry leaders, media owners, technology innovators, and experts in the out-of-home (OOH) advertising sector from across Asia at the Asia OOH Seminar 2026, taking place on November 12–13 in Ho Chi Minh City, Vietnam.
As the Out of Home (OOH) advertising industry across Asia continues to expand and transform through technology, cross-market collaboration has become increasingly important for sharing expertise, staying ahead of emerging trends, and exploring new opportunities for growth. Through its global network, the World Out of Home Organization (WOO) is creating platforms for businesses and industry professionals from diverse markets to connect, exchange insights, and collectively address the rapid changes shaping the OOH landscape.
One notable gathering took place in Shenzhen, China, where OOH Regional Seminar Shenzhen 2026 brought together more than 60 OOH leaders and experts from 11 Asian countries. The program featured presentations, discussions, and panel sessions covering key industry topics, while providing a valuable opportunity for representatives from different markets to share practical experience and discuss common challenges. Held in March 2026, the event highlighted the growing demand for stronger connections across Asia's OOH markets.
Following the discussions in Shenzhen, this regional journey will continue in Ho Chi Minh City on November 12–13, 2026, with Asia OOH Seminar 2026, organized by WOO with the support of SJK Group.
As the first WOO regional OOH event to be held in Vietnam, the seminar will provide local businesses with a valuable opportunity to engage directly with OOH experts and industry representatives from across Asia. Building on the topics explored in Shenzhen, the Ho Chi Minh City program will focus on key developments shaping the future of OOH, including audience measurement, programmatic advertising, data, artificial intelligence (AI), and automation.
From Shenzhen to Ho Chi Minh City, join us on this journey to connect Asia's OOH industry and help shape the next chapter of OOH development in Vietnam.
Ho Chi Minh City, Vietnam | November 12–13, 2026 | Asia OOH Seminar 2026
